AIIC Group has strengthened its investment in SlothMove by increasing its shareholding from 50% to 92%.
The move reflects AIIC’s continued commitment to improving the home‑moving experience for UK households and unlocking deeper commercial synergies across the Group.
SlothMove, founded in 2019, is a fast‑growing software platform that enables home‑movers to notify organisations of their address change and set up essential household services through a single, streamlined digital journey. The business has now supported more than 75,000 customers, saving the average mover 15 hours of administrative effort for just £30 and reducing the risk of missed correspondence and fraud.
Through one simple online form, customers can update their address across essential organisations including DVLA, HMRC, council tax, utilities, healthcare providers and more.
Strategic rationale
AIIC Group’s increased investment is underpinned by the strong alignment between SlothMove’s mission and the Group’s unique access to hundreds of thousands of home‑movers each year. Across its brands including Taylor Rose – a full-service law firm that is one of the UK’s leading legal conveyancers – the Group is well positioned to connect SlothMove with home buyers and sellers at the moment they most need support.
The increased ownership will enable AIIC and SlothMove to more fully integrate services, improve the home‑moving experience, and develop new commercial partnerships with mortgage brokers, conveyancers, and estate agents.
Accelerating SlothMove’s investment in technology and customer experience
The investment provides SlothMove with the capital and stability required to accelerate its technology roadmap, including:
- Enhancements to the customer journey through specialist technology contractors
- A refresh of the SlothMove website and user interface
- Expanded investment in marketing
- Growing its customer service team to increase support levels and create a more personalised, high‑quality mover experience
SlothMove’s core strategy remains focused on building a robust B2B revenue‑share model, partnering with mortgage brokers, conveyancing firms, estate agents and other industry participants to provide referrals and embed the platform in the broader home‑moving ecosystem.
As part of this next phase, Liam Horner has been promoted to CEO of SlothMove. Liam will lead the company’s growth strategy, product expansion and partner engagement as it scales.
Adrian Jaggard, CEO of the AIIC Group, said: “Our increased investment in SlothMove reflects our belief in the company’s mission and the clear synergy between SlothMove and AIIC Group’s home‑moving businesses. We see enormous potential to make the moving journey easier, more secure and more modern for customers. With stronger integration across the Group, SlothMove is well placed to accelerate its technology development and expand its growing network of B2B partners.”
Liam Horner, CEO of SlothMove, said: “This investment marks an important milestone as we continue to improve and simplify the home‑moving experience. With AIIC Group’s backing, we will accelerate enhancements to our platform, expand our partner offering, and ensure customers enjoy a smoother, more supported moving journey.”
